Monday, 29 August 2016

What is Digital Media?


What is common between a weather app on your phone, a racing game on your console and a state-of-the-art imaging tool in a hospital? All of these are digital media products, and to build them requires teams of digital media professionals. 
Digital media is content that is stored in digital formats and usually distributed online. The world we live in today is populated by digital media products, and the shift from traditional media has taken place in many industries, including industries that aren’t typically associated with digital media—such as health, government and education. 
Digital media products can be found in: 
  • eCommerce
  • Games – console, online and mobile
  • Websites and mobile applications
  • Animation
  • Social media
  • Video
  • Augmented reality
  • Virtual reality
  • Data visualization
  • Location-based services
  • Interactive Storytelling
 Digital media can include these industries:
  • Entertainment
  • Technology
  • eCommerce
  • Non-Profit
  • Health
  • Education
  • Marketing and advertising
  • Government
  • Sports
  • Environment
  • Television
  • Publishing


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