Why Facebook Marketing is important in
promoting businesses nowadays?
Transformation of communication ways
Do
you realize the ways that people acquire information have been changing
significantly overtime? In the old days, they mainly obtained information from
newspaper, radio and television. These sources, however, are quite limited
because they only work well locally. Although these traditional media of
communication are still being used, the internet world has quietly emerged as a
new and more effective way of information flows.
With
this, our way of communication changes from one-way to
two-way.
For example, the newspaper as a traditional communication tool provides news to
the public only in one direction without a mechanism to collect feedbacks. In a
two-way communication mode like through Facebook, people can acquire
information as well as conveying their own comments at the same time. This can
make a big difference in social impacts because it effectively facilitates
exchanges and interactions among people and thus contributes to making
information flows more globalized and influential in the real world.
Users’ behavior
This
trend is kind of metamorphosis which allows companies to make good use of
social media such as Facebook to promote themselves. Nonetheless, at the same
time they also need to be sensitive to Facebook users’ preferences and behaviors
in order to do a good marketing job through the Facebook platform. It must be
recognized that nowadays people are not passive anymore by satisfying with just
absorbing information as given, but they also prefer to be able to interact
with other people or giving out their own views on the internet – reflecting
perhaps a subtle way to achieve self-actualization.
A
good example of this can be seen on Wikipedia which has become so popular due
to active participation of readers in inputting their views and information. In
other words, if your online marketing is not good enough, people can choose not
to look at your page. Therefore, companies need to change their marketing
mindset by fitting in well with Facebook users’ needs, rather than insisting on
the traditional ways of marketing focusing on the hard-selling mentality. In
short, “creativity” and “knowing
well your potential customers” are crucial to successful Facebook
marketing in this new era.
A
recent study by University of Florida on undergraduate and graduate students is
informative as it reveals the preferences of young people on Facebook. The
results showed that most are okay with business page but feel annoyed by
straight advertisements. With this observation, companies should put more
effort on their Facebook page instead of spending a lot of money on
advertisements.
Differences between Facebook marketing and
traditional marketing
What
are the main differences or characteristics of Facebook marketing as compared
with traditional marketing? The answer is that the former is more focused on content
sharingand
creating a viral marketing effect. It is not that kind of
face-to-face marketing anymore. Therefore, traditional ways of marketing would
not be effective enough. By making good use of Facebook marketing techniques,
your target customers base can be expected to grow much faster in this new
world.
It
is observed that Facebook users tend to enjoy content sharing. For example,
they like to post their own recent photos or share information about the good
restaurants they have tried. Since social networking works to connect people,
giving good comments or recommendations by Facebook users to their friends on
Facebook would be a more effective way to promote. Trustworthy
recommendations tend
to have stronger positive effect than normal advertising. This would further
create a viral marketing effect as good messages are passed on from one person
to another by word-of-mouth along a chain. Therefore, in order to become
successful in Facebook marketing, companies should promote their products,
services and brand-names by building trust among their target audiences on the
Facebook network, and goodwill would then be created and spread out easily.
Ways to improve your page
There
are many ways to make your Facebook pages more attractive and
attention-catching. For instance, using Facebook applications to decorate and
promote the pages among fans is a good way to make your pages unique. There are
many ready-to-use applications available online like the ones created by CGIIT. You can also design
your own promotion strategies such as devising campaigns and organizing
contests by using CGIIT applications. These easy-to-use applications are
useful and helpful even for those non-technical users.
For
more information,
Conact
Us : 9408377432
